RedDeer Lawyer Firm
RedDeer Lawyer
1 May 2022 - 31 Jan 2023
Search Engine Optimization
Campaign Reach
Generated
Satisfied
Clients Rate
Website Traffic
Growth
Overview
Following a full website migration, the Red Deer Law Firm website experienced a significant drop in organic traffic because the robots.txt file was unintentionally blocking old URLs, preventing Google from processing the existing 301 redirects. After identifying the issue, I optimized the robots.txt file, implemented a temporary sitemap containing all redirected URLs, and ensured Google could properly crawl and transfer SEO value to the new pages. Within weeks, the website recovered its rankings and achieved an impressive 138.44% increase in organic traffic. Over the reporting period, the site generated 753,132 search impressions, 10,556 organic clicks, and 11,337 users across 13,145 sessions. The website also grew to 1,010 organic keywords, 307 referring domains, 1,300 backlinks, and an estimated $944 monthly traffic value, restoring the firm’s organic visibility and creating a strong foundation for long-term growth.
Key Benefits
I solved a critical technical SEO issue that was preventing Google from recognizing and passing authority through the website’s 301 redirects after migration. By auditing crawl behavior, removing restrictive robots.txt rules, submitting a temporary redirect sitemap through Google Search Console, and supporting the recovery with a strategic white-hat link-building campaign, I helped restore lost rankings and organic visibility. The result was a 138.44% increase in organic traffic, 753K+ search impressions, 10.5K+ organic clicks, 1,010 ranking keywords, and 307 referring domains. This project demonstrates my expertise in technical SEO, site migration recovery, crawl optimization, and authority building—turning a major SEO setback into sustained organic growth and increased lead generation.